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Positioning determines the direction of railway equipment business development
Dec 07, 2017

First determine the positioning of a railway equipment business development, a railway equipment business development must first find out the positioning, to move forward. Do not look at a small positioning, but it must be ranked first in the strategy. Positioning wrong, equal to your hard work is doing no good. This is a railway equipment manufacturers always complain: other manufacturers to do the same project can be successful, why they failed. Very simple, in many cases your positioning is wrong from the beginning. In the railway equipment market where the quality of railway equipment is relatively high, the competition in the railway equipment market is the competition between brands and services. The lack of knowledge about the performance of railway equipment products has led to a relatively higher level of concern about the brand and service of railway equipment. Facts have proved that high-profile railway equipment brand, service reputation better products more and more consumers.